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360-Degree Customer View

Updated: Aug 28, 2019



The 360-degree customers view is the foundation that makes an organization's relationship with customers experiential rather than transactional and this is the key to long-standing customer relationships and positive endorsements. This can lead to customers as influencer through their reviews and endorsements of the products, services or brand.

According to Gartner, fewer than 10% of companies have a 360-degree customer view & only 5% use this view to systemically grow their businesses.


Benefits of a 360-degree view

By analysing and understanding these facets of customers, your organisation will be able to provide a more customized experience.

· Creating lasting relationships through customer alignment.

· By collecting various pieces of the customer journey, a business can start to get a clearer picture of how customers may act through enabling predictive analysis.

· Drives customer intelligence and loyalty as well as reduce cost.


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