The 360-degree customers view is the foundation that makes an organization's relationship with customers experiential rather than transactional and this is the key to long-standing customer relationships and positive endorsements. This can lead to customers as influencer through their reviews and endorsements of the products, services or brand.
According to Gartner, fewer than 10% of companies have a 360-degree customer view & only 5% use this view to systemically grow their businesses.
Benefits of a 360-degree view
By analysing and understanding these facets of customers, your organisation will be able to provide a more customized experience.
· Creating lasting relationships through customer alignment.
· By collecting various pieces of the customer journey, a business can start to get a clearer picture of how customers may act through enabling predictive analysis.
· Drives customer intelligence and loyalty as well as reduce cost.
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