PC Lai, PhD

AP Dr. Lai PC was the Scholarship holder for both her doctorates (DBA and Ph.D. with Distinction), a Chartered Marketer by profession and the Head of Innovation with UM Centre for Innovation and commercialization as well as Research Fellow with UM Deputy Vice-Chancellor (Research & Innovation). She received the fellowship twice from the Asia Pacific Regional Internet Conference on Operational Technology (APRICOT) and the Asia Pacific Networking Group (APNG). She has more than a decade of experience in the Asia Pacific region in various industries mainly in Telecommunication and Finance. Her works also involved corporate strategy, e-business, marketing and transforming business processes between the PEOPLE (employees), PRODUCTS, PARTNERS and CUSTOMERS by enhancing customer satisfaction level and ultimately resulting in enhanced Business Relationships, reduced costs, processes and increased revenue. She has won numerous Asia Pacific ICT Awards (incl the prestigious ICT Oscar award) and the only ASIAN voted 1 of Top 3 favorites at Next Bank Asia.Alongside her industrial capability, she has been imparting her knowledge while facilitating matured MBA & doctorate students as well as corporate training to organizations. She also spoke and judged at local and International conferences, competitions and events. Her mission is to build a positive environment and contribute to the Caring, Loving and Sharing (CLAS) society where dreams become alive with business ventures and the technologies that make life special.